New Breed offers high-performance jeans that are mainly targeted towards motor-bike riders. What makes these jeans stand out is their vent system, which allows air to freely flow throw them, thus giving the rider maximum comfort.
The logo is bold and strong. Our idea was that instead of having a vent and a logo on the jeans, why not incorporate both of them into one. The large surface area on this logo allows for a good-sized and fully functional vent to be built right into it. We went with the eye-catching color of red for the company's primary color.
As for the billboard, we wanted to have something different, so we had the entire billboard be a large vent, with the NB logo positioned in the center.
