Global Logistics India is a child company of Khaleeji Commercial Bank. What we wanted to do is have the two red dots from KHCB's calligraphic art incorporated into this logo; we wanted to have a shared element between both logos, yet still make the new one unique. Other than the red, we went with the colors grey and blue, which are nice and subtle.
The first and second concepts were inspired by the fact that Global Logistics is a company that handles freights and ships boxes long distance.
In the third concept, we decided to play with the letter G. The two arrows that show it in a circular form symbolize things going back and forth in a perfect loop, i.e. no obstacles; just fast and quick.
